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Granola Boom Proves Japan’s Working Women Are Good for Business

| Foods and Drinks Reports, Reports | 08/21/2017

Granola Boom Proves Japan’s Working Women Are Good for Business

Date: Aug 20, 2017
Source: Bloomberg By Lisa Du and Shoko Oda

Calbee Inc.‘s granola snack had been around for 20 years, with no real change to its recipe or sales. Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers.

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Japan companies eyes Southeast Asia for developing food market

| Foods and Drinks News, News | 06/04/2014

Japan companies eyes south-east Asia for developing food markets

Japan’s food giants look to south-east Asia for growth
Date: May 15, 2014
Source: just-food – by Julian Ryall

Japanese food manufacturers are targeting countries in south-east Asia as key export markets. As they extend their presence in the region, Japan’s food exporters hope to benefit from the perceived sophisticated, fashionable and healthy image of Japanese food products. Julian Ryall reports.

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