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Japanese Cosmetic Giants Target Millennials Through Acquisitions

| Beauty & Fashion, News | 07/25/2017

A Shiseido advertisement is reflected in a window in KLCC park outside the Petronas Twin Towers in Kuala Lumpur, Malaysia. (Sanjit Das/Bloomberg)

Japanese Cosmetic Giants Target Millennials Through Acquisitions

Date: July 21, 2017
Source: Forbes By Tomomi Hiiro and Raiha Mahmoud in Tokyo

Japanese cosmetics makers will increasingly seek international targets that have a solid millennial customer base in order to compete with global majors.

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