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Subaru’s new Safety Systems “EyeSight” Can Recognize Brake Lights and Red Signals

| Reports, Vehicles & Transportation | 10/02/2013

Subaru Safety Systems

Fuji Heavy Industries Reveals the Next Generation “EyeSight”
– All-New Stereo Camera Recognition Technology and Added Steering Assist Control for Better Safety and Further Reduced Driver’s Workload –

Date: October 2, 2013
Source: Fuji Heavy Industries Ltd.

Tokyo, October 2, 2013 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has developed its next generation “EyeSight” advanced driving assist system to enhance safety performance and further reduce burden on the driver. FHI has fully revamped the stereo camera system from current version of EyeSight for significantly improved recognition accuracy and added steering assist control features.

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Japanese Researchers Discover Compound Effective in Treating Eczema

| Awards and Honors, Reports | 09/19/2013

Assoc. Prof. Kabashima(Left), Postdoc fellow Otsuka(Right)

Possible new therapeutic strategy to regulate atopic dermatitis via upregulating filaggrin expression
Date: September 17, 2013
Source: Kyoto University

Associate Professor Kenji Kabashima (Department dermatology, Graduate School of Medicine), and Postdoctoral fellow Atsushi Otsuka (Innovation Center for Immunregulation Technology and Therapeutics :AK project) found the compound to regulate atopic dermatitis via upregulating filaggrin expression.

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OMOTENASHI – Japanese Hospitality

| Japanese Culture & Traditional, Reports | 09/10/2013

Omotenashi - Japanese Hospitality

Omotenashi – The Heart of Japanese Hospitality
By Muneyuki Joraku

I think it’s about creating a non-dominant relationship between a person who’s offering the service and a person who is receiving it. It could be the CEO of a big company, a famous star or an ordinary housewife, but there’s only one simple relationship between host and guest. An example of the best Omotenashi is when the host anticipates the needs of the guest in advance and offers a pleasant service that guests don’t expect. They should not wait for instructions from their guests, as guests who make their requests directly are considered unsophisticated in Japan.

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TV Commercial: NTT DoCoMo Touch Wood SH-08C “XYLOPHONE (PLAY WOOD)”

| Cool Advertisements, Reports | 09/04/2013

TV Commercial: NTT DoCoMo Touch Wood SH-08C "XYLOPHONE (PLAY WOOD)"

Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone
Anatomy of a winner takes us through the key decisions that took a piece of work from good to great–and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes. Here, creative director Morihiro Harano breaks down his process.
Source: Teressa Iezzi

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TV Commercial: Honda “Hands”

| Cool Advertisements, Reports | 09/04/2013

Honda "Hands"

Honda: W+K’s captivating new spot puts the brand’s 65-year history in a single engineer’s hands
Source: Sam Thielman

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden + Kennedy in London makes the part of me that refuses to age very, very happy.

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Fuji Heavy Industries, Ltd. – Yasuyuki Yoshinaga

| Key Persons Reports, Reports | 08/08/2013

Fuji Heavy Industries: Yasuyuki Yoshinaga

Fuji Heavy Industries, Ltd.
President Yasuyuki Yoshinaga
Source: Japan International Broadcasting Inc.

Fuji Heavy Industries, known for its Subaru line of cars, approaches the production of autos without preconceptions. Its global market share may be only one percent, but many of its customers are so enthusiastic that they’re called “Subarists.” Recently, the brand’s popularity has been increasing, especially in the United States. Sales continued to rise even after the global financial crisis of 2008. The company is expecting record high sales and profits in the fiscal year ending March 31, 2013.

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World’s 5 Hottest Stock Markets – No.1 Japan: +34%

| Business & Economy | 07/17/2013

Tokyo Stock Exchange Building

World’s 5 Hottest Stock Markets
Date: April 28 2013
Source: CNNMoney

  1. Japan: +34%
  2. United Arab Emirates: +28%
  3. Argentina: +27%
  4. Kuwait: +23%
  5. Philippines: +20%

Japan’s stock market has been surging since November thanks to new stimulus measures that are expected to pull Japan out of the deflationary spiral it’s been in for nearly two decades.

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Can Green Tea Prevent Against Alzheimer’s Disease?

| Foods and Drinks Reports, Reports | 07/02/2013

Iced Green Tea

Green Tea May Prevent Alzheimer’s Disease, Say Four New Studies
Date: June 30, 2013
Source: Melanie Haiken

Could something as simple as drinking green tea protect you from developing Alzheimer’s? A host of new studies have looked at various aspects of how green tea affects the brain, and concluded yes.

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Amino Up Chemical’s AHCC will reduce side effects of chemotherapy and improve Breast Cancer Patients’ Quality of Life

| Products & Services | 07/02/2013

AMINO UP CHEMICAL: AHCC

Amino Up Chemical’s AHCC on Breast Cancer Chemotherapy Is Reported by The University of Tokyo
Date: February 05, 2013

AHCC will reduce side effects of chemotherapy and improve Breast Cancer Patients’ Quality of Life

The research group of Satoru Iwase, MD., PhD. (Department of Palliative Medicine, The University of Tokyo Hospital) reports effects of AHCC, a food material manufactured by Amino Up Chemical, on breast cancer chemotherapy at ASPEN’s Clinical Nutrition Week 2013 (Phoenix, AZ) on February 9-12, 2013.

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By succeeding and evolving “Faceted Pearl” which was created employing diamond-polishing techniques, a new global market has been cultivated

| Products & Services | 06/21/2013

Komatsu Cutting Factory: Hana Pearl (Faceted Pearl)

By succeeding and evolving “Faceted Pearl” which was created employing diamond-polishing techniques, a new global market has been cultivated
Source: The Japan Machinery Federation

Defying commonsense that pearls should be in perfect spherical by carving them, thus producing unconventional luster
Hana Shinju (Faceted Pearl), which was created by carving pearls for the first time in the world, has shine and texture completely different from those of original pearls.

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Do you know the birthplace of Wasabi?

| Foods and Drinks Reports, Reports, Shizuoka Reports | 06/10/2013

Wasabi Farm: Yuma Mochizuki

Wasabi: A Visit to Its Birthplace in Shizuoka!
Source: Shizuoka Tourism

The other day I received a phone call from my good friend Dominique Corby, the Chef/Manager of Michelin-starred 6eme Sens in Tokyo.
He told me that the French/German ARTE TV Channel was coming to Shizuoka City on September 12th~13th to make a long report on green tea (Shizuoka produces 45% of all green tea in Japan), wasabi (Shizuoka produces 80% of all wasabi in Japan) and the fishing industry in our Prefecture (they will visit the Fishing Harbour of Yaizu City)!

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Urushi – Japanese Lacquer in modern Design

| Products & Services | 06/07/2013

Stone Implement Bowl by Takeshi Igawa

Urushi – Japanese Lacquer in modern Design
Source: Susanne Fritz

An important component of the Japanese art of lacquerwork is the special technique known as “urushi”, which uses many layers of wafer-thin, semi-transparent lacquer to create a surface of almost mystical radiance and sensual depth.

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Japan’s 310 mph (500 km/h) maglev trains to begin testing in fall

| Reports, Vehicles & Transportation | 06/06/2013

Japan Maglev

Japan tests 310mph bullet train
Japan’s “floating” trains of the future, designed to travel at speeds of 311mph, have undergone their first test tracks.

Source: Telegraph – By Danielle Demetriou, Tokyo
1:08PM BST 04 Jun 2013

The new generation L0 Series trains, which employ the latest magnetic levitation technology instead of conventional wheels, will begin commercial services in 2027.

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Masahiro Nakayama – Central Japan Railway Company

| Key Persons Reports, Reports | 06/05/2013

Masahiro Nakayama - Central Japan Railway Company

Central Japan Railway Co (JR Central)
Masahiro Nakayama, General Manager, International Dept
Date: May, 27, 2013
Source: JAPANTODAY – By Chris Betros

One of Japan’s best-known icons would have to be its bullet trains or shinkansen which are a marvel of technological achievement. Central Japan Railway Co, better known as JR Tokai or JR Central, operates the Tokaido Shinkansen. Its high-speed rail technology is in demand overseas.

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Japanese sake and green tea are rapidly growing in the markets of the world

| Foods and Drinks Reports, Reports | 06/02/2013

Japanese Sake and Tea

Japanese sake and green tea are rapidly growing in the markets of the world
Source: JETRO Japanese Food Exports

Exports of some Japanese foodstuffs are increasing
In Japanese food industry, exports of certain commodities have increased conspicuously. Chief among these are Japanese rice wine (refined sake) and green tea. Chief among these are Japanese rice wine (refined sake) and green tea.

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Japan the Model – By PAUL KRUGMAN

| Business & Economy | 05/23/2013

Paul Krugman

Japan the Model
Date: May 23, 2013
Source: The New York Times, By PAUL KRUGMAN

A generation ago, Japan was widely admired — and feared — as an economic paragon. Business best sellers put samurai warriors on their covers, promising to teach you the secrets of Japanese management; thrillers by the likes of Michael Crichton portrayed Japanese corporations as unstoppable juggernauts rapidly consolidating their domination of world markets.

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Japan Most Favored Nation in Poll Showing Abe Optimism

| Business & Economy | 05/18/2013

Japenese Prime: Minister Abe Shinzo

Japan Most Favored Nation in Poll Showing Abe Optimism
Source: BLOOMBERG
By Shamim Adam – May 17, 2013 1:16 AM PT

Investors are more confident in a Japanese leader than any time since at least September 2010, with optimism about Prime Minister Shinzo Abe’s policies exceeding that for counterparts in the U.S., Europe and China.

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Amazing Magnesium Violin and Aluminum Cello! They are made with the same technique employed to make nose sections for Shinkansen bullet trains

| Products & Services, Reports | 05/12/2013

Aluminum Cello

Amazing Magnesium Violin and Aluminum Cello! They are made with the same technique employed to make nose sections for Shinkansen bullet trains
Source: Web Japan

Yamashita Kogyosho is responsible for manufacturing the nose sections of Japan’s Shinkansen bullet trains (the “faces” of the trains). These streamlined noses are produced by craftsmen hammering aluminum sheets using a technique called “Uchidashi Bankin.” With this time-honored technique they create delicately curved surfaces by hammering carefully selected areas of the sheets very precisely by hand, carefully controlling the strength of each blow.

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ADFEST 2013 Winners: Film Craft Lotus Bronze “Omamory”

| Cool Advertisements, Reports | 05/11/2013

ADFEST 2013 Winners "Omamory"

ADFEST 2013 Winers: Film Craft Lotus Bronse “Omamory”
Released: April 2013
Source: ADFEST

This is TV commercial of Norton Internet Security. It was created two years ago and it wins “Film Craft Lotus Bronze” of ADFEST 2013. If you don’t understand Japanese language, you can customize the captions to your home language.

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By developing unique spun yarns and knit products, the company became a global luxury brand.

| Products & Services | 05/09/2013

Sato Seni Co., Ltd.

By developing unique spun yarns and knit products, the company became a global luxury brand.
Source: The Japan Machinery Federation

Summary
Mr. Sato assumed the position of fourth president in 2000 and started research and development of special fiber. He succeeded in reducing the thickness of a mohair fiber made of Angola-goat hair to 1/2 of the conventional limit and in spinning a 52m thread from 1g of the material. High skill was required to produce knit yarn made of 100% mohair because mohair was too slippery to spin but by modifying his old spinning machines, he produced mohair fiber that kept the delicate soft feeling of original material. This fine mohair fiber was used for a Nina Ricci cardigan, which First Lady Michelle Obama wore at the inauguration ceremony of President Obama, and attracted people’s attention. This company spins fibers, manufactures knit products and apparel and performs all the processes from development of fiber to manufacturing of products for itself. The company continuously exhibited its products at the world’s largest exhibition for knit materials in Italy and became one of the top brands in Europe and the U.S.

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