Aoyama Trading Co., Ltd. – Japanese Clothing Company with Guinness World Records for Suit Sales

Aoyama Trading Co., Ltd. founded by Goro Aoyama in 1964 and is headquartered in Fukuyama city, Hiroshima Prefecture, engages in the sale business of clothing especially suits, shoes, casual clothing and other men’s items, but also ladies’ suits for job hunting, formal wear, and more.

Aoyama Trading is a company known for “Yofuku-no-Aoyama” men’s clothing brand. It’s a famous clothing manufacturer ranked in within 5th in clothing industry in Japan. Moreover, it is also registered in the Guinness Book as “No. 1 suit sales in the world”.

Business Segments:

The company operates through the following business segments: Business Wear Business, Casual Wear Business, Credit Card Business, Printing and Media Business, Sundry Sales Business, Total Repair Service Business and Others.

• The Business Wear Business segment provides sales in the menswear specialty store industry. The Business Wear Business, centered on Yofuku-no-Aoyama, is Group’s core business, boasting the record of being No. 1 in sales in the menswear specialty store industry. The business run over 800 stores across the country and continue to offer all worker “better products at lower prices”.
• The Casual Wear Business segment operates casual retail business mainly franchises such as American Eagle Outfitters, CALAJA and LEVI’S STORE. American Eagle Outfitters is franchises of American Eagle Outfitters (U.S.) and LEVI’S STORE is of LEVI STRAUSS JAPAN KABUSHIKI KAISHA. CALAJA is a original brand of Aoyama Trading Co., Ltd.
• The Credit Card Business segment issues and manages credit cards such as AOYAMA card and acquires new card members for the purpose of supporting sales promotions in the business wear business.
• The Printing and Media Business provides a wide range of sales promotion services for Aoyama trading Co., Ltd. and other retail companies such as distributing flyers and direct mail as a sales promotion support company.
• The Sundry Sales Business segment operates Daiso & Aoyama 100 Yen plaza stores as franchises of DAISO INDUSTRIES CO., LTD.
• The Total Repair Service Business segment operates and develops ‘Mister Minit’ stores in the Asia Pacific region and provides consumers with comprehensive repair services including repair of shoes and key duplication.
• The Others segment provides reuse and restaurant businesses.