Listings for Beauty & Personal Care (21)

Japan's beauty cosmetics market in 2017 increased by 1.2% from the previous year to 141.6 billion yen ($1,252,310,400). Japan is one of the world’s largest markets for cosmetics and personal care products, and has a long tradition of using cosmetics, making Japanese cosmetics manufacturers such as Shiseido and Kao are among the largest globally. Japanese consumers today are highly sophisticated and conscious of quality, product value, and the brands they buy and use.