Unicharm Corporation – Manufacturing of Diapers, Feminine Hygiene and Pet Care Products

Unicharm Corporation is a chemicals company, specializing in the manufacturing of diapers for both babies and adult incontinence, feminine hygiene products and pet care products. In 2011, it is the leader in baby and feminine care products in Japan.

Unicharm Corporation wishes to provide people of all ages, from baby to the elderly, with products to gently support their minds and bodies to free them from burdens and allow them to fulfill their dreams. Including this desire in our corporate philosophy “NOLA & DOLA” (Necessities of Life with Activities & Dreams of Life with Activities), we offer baby and child care products centering on disposable diapers, feminine sanitary goods such as napkins and tampons, urinary care products for senior citizens, cleaning products such as cleaning sheets, wet tissues, health care products such as three-dimensional face masks and pet care products.

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Business Lines
We want everyone to live a healthy, happy life from the day they come into the world. To achieve our dream, we offer products and services for all generations using technologies we have developed in the areas of non-woven fabrics and absorbent materials. Currently, we aspire to bolster customer satisfaction through the development of high quality products and marketing activities across five business segments: baby and child care, feminine care, health care, clean & fresh, and pet care.

• Baby and Child Care
  Diapers are used from the day a baby is born. However, a baby’s skin is very delicate. With the aim of helping mothers and babies to enjoy the early years in comfort, Unicharm treats diapers as baby underwear rather than a piece of equipment, and offers products such as disposable diapers and wipes that will appeal to mothers and babies alike.

  Unicharm offers two brands of baby disposable diapers: Moony and MamyPoko, depending on customer needs. Moony diapers are committed to quality: they are leak-proof, fresh-smelling, and gentle on the skin. They have functions suited to each developmental stage. MamyPoko diapers use popular Disney characters to create enjoyment and facilitate communication between mother and baby at diaper change time.

  Changing the diapers of active babies who are constantly on the move is no easy task. The Moonyman is the world’s first pants-type diaper. It is easy to put on, making it convenient and comfortable and helping improve the childcare experience. The MamyPoko Pants are popular pants-type diapers at a reasonable price, which facilitate the move from tape-type disposable diapers to pants-type products.

• Feminine Care
  People’s lifestyles change with the times. Given the increasing trend for women to have prosperous work and private lives, Unicharm scientifically studies mechanisms of women’s bodies and minds and offers a wide range of feminine care products including feminine napkins, tampons, sanitary shorts and panty liners. We do this in the hope that our products will free women from the physical and psychological constraints associated with menstruation, vaginal discharge and slight incontinence, thereby helping them to enjoy a comfortable life without the usual restrictions.

  The Sofy brand of feminine napkins provides a wide variety of choices to meet the diversified and sophisticated needs of women, with napkins varying in use, thickness, material and length. Users can select the leak-proof napkin most suitable for them and feel as comfortable and secure as always, even during their periods. We have also increased our product lineup since 2006 by adding the Center-In brand, which is popular among women who demand a fashionable look in napkins.

  Although tampons are excellent sanitary products that can be used even while playing sport, swimming or bathing, the use of tampons in Japan is lower than in Europe and the United States, reflecting a sense of insecurity and resistance to use. The Charm brand of tampons is sterilized, which is rare globally. We are striving to increase their acceptance in Japan to enable more women to understand and experience the excellence of tampons.

  While the menstruating population has decreased in recent years, there has been an increase in the number of users of panty liners, which eliminate discomfort from vaginal discharge and underwear discoloration. The Sofy brand of panty liners provides a variety of options to meet the different preferences of women, such as fragrance-free, fragranced, deodorizing, slim, and breathable products. We have also launched a panty liner that takes care of both urine and vaginal discharge and it has been very well received.

• Health Care
  Japan is a highly aged society with more than 20% of the population senior citizens. The aging population is expected to continue increasing as baby boomers become seniors. The Cabinet Office’s Annual Report on Aging Society also recognizes that “it is essential to achieve a society that allow the seniors themselves to become more active participants through using their abilities and experience as supporters of aging society.” In this environment, Unicharm offers the Lifree brand of products that are tailored to the user’s physical condition with the aim of providing the elderly with independence, dignity and freedom in their incontinence care, an important aspect of their daily lives.

  The key to effective incontinence care is to select the products most suitable for the physical condition and daily routine of the user, and use them in combination. The Lifree brand offers a variety of products ranging from napkin-type incontinence pads to pants-type diapers (outer), tape-type diapers (outer), pants-type specialized urine pads (inner) and tape-type specialized urine pads (inner). The most beneficial combination is recommended for use.

  Female incontinence is not limited to senior citizens, but can occur in any woman as a result of aging or childbirth. In view of female incontinence being a natural physiological phenomenon, the Charm Nap series provide specialized liners for incontinence care to comfortably manage involuntary urination in the same way as sanitary products. In addition, Incontinence Care Navi, a dedicated web site, provides information such as a self-check and exercises for those who suffer from incontinence and helps raise awareness of slight incontinence.

  Moreover, with the increasing number of pollen allergy sufferers in recent years, we have commercialized the Unicharm Chorittai Mask products. These are three-dimensional nonwoven fabric masks created by leveraging the technologies that we have developed in medical masks for professional use. The brand offers two ranges-one for pollen allergies and the other for colds-and is equipped with the necessary functions for those who have a pollen allergy or a cold, respectively. The user can also select the best fit by choosing one of three sizes.

• Clean & Fresh
  Unicharm provides products to make daily life more comfortable through utilizing its nonwoven fabric and absorbent material techniques. Based on the concept of “comfort, convenience and hygiene,” the Company offers home care, personal care and kitchen care products.

  Unicharm’s home care products, including Wave cleaning sheets, collect dust and dirt from hard-to-clean spaces and grooves and easily clean every corner of a room. Wave products are best suited to those who are active and busy, and who want to enhance their jobs, housework and private lives. In addition, in response to the increasing amount of allergy sufferers in recent years, we offer the Aller-Care Wave handy cleaners that trap ticks and pollen. The technology used by the Wave brand products to form three-dimensional shapes from an nonwoven sheet has now been adopted in many countries throughout the world.

  The Silcot brand of personal care products including cosmetic puffs and wet tissue products is widely admired. Silcot cosmetic puffs is a long-run product that has been well received and in production for almost 30 years, and has earned high popularity rankings on cosmetics websites. The Silcot Wet Tissues series is available in table-top and portable designs, which can be used according to requirements.

  Unicharm’s kitchen care product Cook Up is a convenient paper towel that can be used not only as kitchen paper, but also as a disposable dishcloth, since it does not tear even when wet and wrung out. The Cook Up provides comfort, convenience and hygiene with its wide-ranging kitchen uses from cooking to cleanup.

• Pet Care
  In Japan, the number of pets such as dogs and cats has reached 26 million amid a falling birthrate and an aging population, and they have become invaluable companions and members of the family. Our consolidated subsidiary Unicharm provides pet care products such as pet foods, excrement cleanup sheets, system toilets and disposable diapers.

  Pet food is important for the health of pets. Unicharm offers the Aiken Genki, Neko Genki, Gaines, Gin no Spoon, and Gin no Sara brands.These products aim to achieve an ideal nutritional balance for each pet in light of its age, physical attributes, physical condition, and preferences. These products also deliver on taste and ingredients to provide quality nutrition for pets.

  Demand for pet toiletries continues to grow every year, with pets spending more time indoors and living longer. With our philosophy of providing pets with a healthy, clean and comfortable life, we offer excrement cleanup sheets in the Deo-Sheet series and disposable diapers for dogs and the Deo-Sand series, and Deo-Toilet system products for cats.