Dentsu Announces “2012 Hit Products in Japan”
Smartphones topped the list for the third year in a row
Dentsu Inc. announced today the release of its “2012 Hit Products in Japan” report. Produced as part of a series that has been chronicling hit products since 1985, the latest report examines and generalizes major trends that represented the consumer mindset in 2012. It is based on an Internet survey of Japanese consumers carried out in November 2012 by Dentsu Marketing Insight.
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