Granola Boom Proves Japan’s Working Women Are Good for Business
Date: Aug 20, 2017
Source: Bloomberg By Lisa Du and Shoko Oda
Calbee Inc.‘s granola snack had been around for 20 years, with no real change to its recipe or sales. Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers.
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