Fukuoka Pref. Government Start Tonkotsu Ramen Campaign to Promote Fukuoka’s Gourmet to the World

JAPAN PRODUCTS | Events, Foods and Drinks Events & Expo, Fukuoka Events & Expo | 10/08/2018

Fukuoka Pref. Government Start Tonkotsu Ramen Campaign to Promote Fukuoka’s Gourmet to the World

Date: Oct 8, 2018
Source: Fukuoka Prefectural Government Japan Tourism Promotion Division

Fukuoka prefecture start a campaign using “Tonkotsu Ramen (Hakata Ramen)”, one of the three big ramen (Kitakata Ramen, Sapporo Ramen and Hakata Ramen) in Japan, aiming to expand Fukuoka’s gourmet to the world. Tonkotsu (based pork bones and other ingredients) Ramen is also referred to as Hakata Ramen, which is originated in Fukuoka Prefecture.

The soup broth is prepared by boiling pork bones in water for a significant amount of time, up to eight hours, and the broth is typically cloudy in appearance. The noodles used in Hakata (Tonkotsu) Ramen are straight noodles, unlike waved noodles used in other ramen. The reason is that Hakata ramen uses a very rich soup so straight noodles are used so that no thick soup is entangled with noodles.

Let’s apply the campaign NOW!! Just order the Tonkotsu Ramen at targeted restaurants listed below, and take photos or video shoot and add hashtag “#fukuoka_tonkotsu”, and location information for that restaurant and post it into your Instagram.

Winners will be selected through impartial examination process by the campaign organizer. A direct message will be sent to the winners via Instagram from organizer official account.

Tonkotsu Ramen Campaign Outline

• Campaign period: September 2018 to 30th November 2018
• Participating countries and regions: Hong Kong, Taiwan, Thailand, Indonesia, England, France, Australia, and the United States
• Participating ramen restaurants (listed in no particular order): 一蘭 (Ichiran), 博多一幸舎 (Hakata Ikkousha), 一風堂 (IPPUDO), 金田家 (Kanada-ya), SHORYU, 龍の家 (Tatsu no ya), 筑豊ラーメン山小屋 (Chikuho Ramen Yamagoya), ばさらか (Basaraka), HAKATA GENSUKE and MENYA KEISHI
• Campaign details: Add the hashtag “#fukuoka_tonkotsu,” and location information for that restaurant to a photo or video of tonkotsu ramen taken at a participating restaurant in any of the countries involved in the promotion and then post it on Instagram. The winner will be chosen by lottery out of all those who enter.
  – Please check the website below for more information about the campaign.

• Results: Winners will be notified via direct message on Instagram after December 25th.
• Prizes: A five day four night trip to Fukuoka (scheduled for February 2019) (four prize winners) / local Fukuoka products (10 prize winners)
• Official Campaign website
  • US: http://www.crossroadfukuoka.jp/tonkotsu_us/
  • UK: http://www.crossroadfukuoka.jp/tonkotsu_uk/
  • Australia: http://www.crossroadfukuoka.jp/tonkotsu_au/
  • France: http://www.crossroadfukuoka.jp/tonkotsu_fr/
  • Hong Kong: http://www.crossroadfukuoka.jp/tonkotsu_hk/
  • Taiwan: http://www.crossroadfukuoka.jp/tonkotsu_tw/
  • Thai: http://www.crossroadfukuoka.jp/tonkotsu_th/
  • Indonesia: http://www.crossroadfukuoka.jp/tonkotsu_id/
• Instagram : #fukuoka_tonkotsu
• Official Facebook (English) : Fukuoka Prefectural Government Japan Tourism Promotion Division (>> CLICK HERE!)

87 restaurants are participating in this campaign

US

• ICHIRAN NY Brooklyn
  374 Johnson Ave. Brooklyn, NY 11206

• ICHIRAN NY Midtown West
  132 west 31st Street Mew york, NY 10001

• IPPUDO – BERKELEY
  2015 Shattuck Ave Berkeley CA94704

• IPPUDO – EAST VILLAGE
  65 Fourth Avenue (Between 9th and 10th Street), New York, NY 10003

• IPPUDO – WESTSIDE (Midtown)
  321 West 51st Street, (Between 8th and 9th Avenue), New York, NY 10019

• HAKATA IKKOUSHA – Costa Mesa SHOP
  3033 Bristol St Suite O, Costa Mesa

• HAKATA IKKOUSHA – Torrance SHOP
  21605 S Western Ave, Ste J, Torrance, CA 90501

• HAKATA IKKOUSHA – LA Little Tokyo SHOP
  368 E 2nd street Los Angles Ca 90012

• HAKATA IKKOUSHA – Lake Forest SHOP
  22611 Lake Forest Dr #C1, Lake Forest, CA 92630

• RAMEN TATSUNOYA – Old Town Pasadena
  16 N Fair Oaks Avenue, Pasadena,CA 91103″

UK

• IPPUDO – Central Saint Giles
  3 Central Saint Giles Piazza Saint Giles High Street London WC2H 8AG

• IPPUDO – Canary Wharf
  Unit CR 28, Level Minus One Crossrail Station and Retail Mall, 1 Crossrail Place London E14 5AR

• YAMAGOYA – Shaftesbury Avenue
  1st Floor Shuang Shuang, 64 Shaftesbury Avenue, London W1D, United Kingdom

• YAMAGOYA – Cut
  49 the Cut, London, United Kingdom, London SE1 8LF, United Kingdom

• SHORYU RAMEN – Air Street – Shoryu go
  19 Air Street, London, W1B 5AG

• SHORYU RAMEN – Carnaby
  G3-5 Kingly Court, London, W1B 5PJ

• SHORYU RAMEN – Covent Garden
  35 Great Queen Street, London, WC2B 5AA

• SHORYU RAMEN – Liverpool Street
  33 Broadgate Circle, London, EC2M 2QS

• SHORYU RAMEN – Manchester
  1 Piccadilly Gardens, Manchester, M1 1RG

• SHORYU RAMEN – New Oxford Street
  84 New Oxford Street, London, WC1A 1HB

• SHORYU RAMEN – Regent Street
  9 Regent Street, London, SW1Y 4LR

• SHORYU RAMEN – Soho
  3 Denman Street, London, W1D 7HA

• SHORYU RAMEN – Westfield Stratford
  1 Fresh Food, Great Eastern Market, Westfield Stratford City, E20 1G

• SHORYU RAMEN – Shoreditch
  45 Great Eastern Street, London, EC2A 3HP

• SHORYU RAMEN – Oxford
  134 The Westgate, Queens Street, Oxford, OX1 1PB

Australia

• IPPUDO – WESTFIELD
  5021/188 Pitt St, Sydney NSW 2000, Australia

• IPPUDO – CENTRAL PARK
  28 Broadway, Chippendale NSW 2008, Australia

• IPPUDO – MACQUARIE
  Shop No. 404B, Level 4, Macquarie Centre, Corner of Herring and Waterloo Roads, North Ryde, NSW 2113

• IPPUDO – CHATSWOOD
  Restaurant 77A, The District Podium Level, Chatswood Interchange,, 436 Victoria Ave, Chatswood NSW 2067, Australia

• HAKATA GENSUKE – CBD SHOP
  168 Russell Street Melbourne Victoria 3000, Australia

• HAKATA GENSUKE – Hawthorn SHOP
  Tenancy 4, 860-862 Glenferrie Rd,　Hawthorn 3122, Victoria Australia

• HAKATA GENSUKE – Westfield Doncaster SHOP
  FC8/619 Doncaster Rd, Doncaster VIC 3108, Australia

• HAKATA GENSUKE – QV SHOP
  200 Lonsdale Street Melbourne VIC 3000, Australia

• HAKATA GENSUKE – Perth SHOP
  850 Albany Hwy, East Victoria Park WA 6101, Australia

France

• IPPUDO – Saint-Germain
  14 rue Grégoire de Tours, 75006 Paris

• Ippudo – Louvre
  74-76 rue Jean-Jacques Rousseau, 75001 Paris

Hong Kong

• 一蘭 – 香港銅鑼灣店
  香港 銅鑼灣謝斐道440號駱克大廈A座地下F-I舖

• 一蘭 – 香港尖沙咀店
  香港 九龍 尖沙咀 棉登徑8號 地庫 B舖 及 地下入口大堂

• 有關一風堂 – 銅鑼灣
  羅素街8號2樓

• 有關一風堂 – 中環
  中環德己笠街1-13號世紀廣場3樓

• 有關一風堂 – 金鐘
  金鐘道93號金鐘廊1樓Lab ConceptF04-F06舖

• 有關一風堂 – 尖沙咀
  廣東道30號新港中心2樓210號鋪

• 有關一風堂 – 旺角
  旺角亞皆老街8號朗豪坊4A樓5號舖

• 有關一風堂 – 九龍灣
  九龍灣德福廣場G54A1舖

• KANADA-YA
  G/F, 34 Tang Lung Street, Causeway Bay, Hong Kong

• KANADA-YA
  SHOP 1023, LEVEL 1, YOHO MALL I, 9 LONG YAT ROAD, YUEN LONG, NEW TERRITORIES.

• KANADA-YA
  G/F, Shop No.9A, Hunghome Bay Centre, Hunghom, Kowloon, Hong Kong

• KANADA-YA
  Shop Nos. UG28 & 30, Upper Ground Floor, Citywalk, 1 Yeung Uk Road, Tsuen Wan, N.T.

Taiwan

• 一蘭 – 台湾台北本店
  臺北市信義區松仁路九十七號「2號交易廣場」1樓A室房屋

• 一蘭 – 台湾台北本店別館
  臺北市信義區松寿路11号B1（新光三越A11）

• 拉麵餐廳 / 一風堂中山本店
  台北市中山區中山北路一段85號1樓

• 拉麵餐廳 / 一風堂信義三越 A8 店
  台北市信義區松高路12號B1

• 拉麵餐廳 / 一風堂微風台北車站店
  台北市中正區北平西路3號2樓

• 拉麵專門店 / 一風堂竹北店
  新竹縣竹北市光明一路102號1樓

• 一風堂大魯閣草衙道店
  高雄市前鎮區中安路1之1號 (大魯閣草衙道購物中心：大道東3F- E13出口)

• 拉麵餐廳 / 一風堂漢神巨蛋店
  高雄市左營區博愛二路777號B1

• 拉麵餐廳 / 一風堂台南西門店
  台南市中西區西門路一段658之1號B2

• 拉麵餐廳 / 一風堂台中三越中港店
  台中市西屯區台灣大道三段301號10樓

• 拉麵專門店 / 一風堂桃園高鐵店
  桃園市中壢區高鐵北路一段6號

• 博多一幸舎　台湾 竹北店
  台湾新竹県竹北市県政二路245, No.245,Xianzheng 2nd Rd., Zhubei City, Hsinchu County

• 博多一幸舎　台湾 新竹店
  台湾新竹市關新東路256號, No.256, Guanxin E. Rd., East Dist., Hsinchu City 300,Taiwan (R.O.C.)

• 山小屋 – 台南店
  台南市東區東門路2段349

Thailand

• IPPUDO – Central Embassy, Level 3
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• IPPUDO – Central Pinklao, 5th floor
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• IPPUDO – Central Bangna, B1 floor
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• IPPUDO – Emporium, 4th floor
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• IPPUDO – Silom complex, B floor
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• IPPUDO – Terminal 21, LG floor
  1031 Phloen Chit Rd, Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand

• HAKATA IKKOUSHA – Thonglor SHOP
  323/3 J-Avenue Thonglor13 a103,A103_out 1floor, Sukhumvit 55 (soi thonglor 13) Bangkok Thailand 10110

• Yamagoya – Thonglor
  between thonglor 11-13 141 Sukhumvit Road Wattanna, Bangkok 10110

• Yamagoya – ALL season place
  202B 2nd Floor CRC tower , ALL season place, 87 wireless Road. Phatumuwan,Bangkok 10330

• Yamagoya – the up
  54/5 the up building rama3 B5-B6 Floor 1 Naratiwart Rd.chongsi yannawa Bangkok 10120

• Yamagoya – Trinity
  Trinity Complex　silom soi5 bangrak

• Basaraka Ramen – The Nine
  999/3 The Nine Neigh borthood center building Room D203

• Yamagoya – U chu Liang
  U chu Liang Building 1stFl., 968 Rama 4 Rd., Silom Bangrak, Bangkok 10500

• Basaraka Ramen – JamJuree
  317 Jaturas JamJuree 2nd fl., 204 Phayatai. Pathumwan. Bangkok 10330

• Basaraka Ramen – Phayatai
  35 Wanasorn Building, 1st Fl., Sri-Ayudhya., Phayatai Rajtaevee, Bangkok 10400

• Yamagoya – Suriwongs
  98-102 Suriwongs Road Bangrak, Bangkok 10500

Indonesia

• Ippudo – Pacific Place
  Pacific Place 5th Floor. Unit 5.37 SCBD, Jl. Jend. Sudirman Kav. 52-53 Jakarta Selatan, Jakarta, Indonesia 12190

• Ippudo- Central Park
  Lower Ground unit L.124

• Yamagoya Ramen – Pakuwon Mall
  Pakuwon Mall, 2M floor unit 18-19.”

• Yamagoya Ramen – Baywalk Mall
  Pluit Karang Ayu B1 Utara Lantai 2 Unit 21 No.12

• Yamagoya Ramen – Pakuwon Trade Center
  supermall pakuwon indah lantai 3 unit 1- 030. Surabaya

• Yamagoya Ramen – Plaza Tunjungan
  Plaza Tunjungan 4 # 5th Floor Unit 33-36 Jl. Embong Malang No.7-21 Surabaya

You can purchase instant tonkotsu ramen on shops below.

• Tonkotsu RamenTonkotsu Ramen on Rakuten
• Tonkotsu Ramen on Amazon