![TV Commercial: NTT DoCoMo Touch Wood SH-08C "XYLOPHONE (PLAY WOOD)"](https://japan-product.com/wp-content/uploads/2013/09/XYLOPHONE-150x100.png)
Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone
Anatomy of a winner takes us through the key decisions that took a piece of work from good to great–and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes. Here, creative director Morihiro Harano breaks down his process.
Source: Teressa Iezzi
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