JNTO to Launch ‘Come to Japan’ Campaign With Kizuna AI, the World’s First Virtual YouTuber

Date: Mar 05, 2018
Source: Japan National Tourism Organization (JNTO)

NEW YORK, March 5, 2018 – The Japan National Tourism Organization (JNTO) New York Office is launching a ‘Come to Japan‘ Campaign for American travelers.

The campaign is a digital promotion element of ‘Cool Japan’, the Japanese government’s strategy to cultivate and promote Japanese culture in other countries. The campaign features Kizuna AI, the world’s first virtual YouTuber as its ambassador. Through social media platforms, including YouTube and Instagram, this campaign engages Americans and encourages them to consider Japanese travel.