Autumn/Winter 2018 Makeup ＆ Hair Trends

Date: Aug. 6, 2018
Source: Shiseido Co., Ltd.

Shiseido Beauty Creation Center*1 has been engaged in research on beauty trends*2 to forecast future trends in makeup and hairstyling since 1987. The Center comprehensively analyzes the results of on-street surveys, fashion magazine tendencies as well as information on international fashion shows, among other sources, to predict the newest hair and makeup trends. This time, we introduce the latest looks that are expected to be in vogue this autumn and winter.

New SHISEIDO Makeup Collection, Featuring Skincare-like Light Textures and Bold Colors, to Launch on Saturday, September 1, 2018

Date: Aug. 1, 2018
Source: Shiseido Co., Ltd.

Shiseido Company, Limited (Shiseido) is launching a new makeup collection worldwide (21 products, 124 shades) starting from Saturday, September 1, 2018. The collection comes under the SHISEIDO brand, which is distributed in 88 countries and regions across the world.

Shiseido Releases “Smile App” Based on Its Research into Facial Expressions

Date: Nov 15, 2017
Source: Shiseido Co., Ltd.

– Launch of “Smile Program” that brings out the best smiles through comprehensive training –

Shiseido Co., Ltd. (“Shiseido”) is putting to practical use its “Smile App,” an application stemming from long years of research into smiles and impressions of facial expressions. Developed for use on tablet devices, the app will be offered to companies and organizations starting from January 2018 (Japan only), and together with the “Smile Course” will be part of the “Smile Program,” a paid one-year educational program for personnel training aimed at improving communication skills both inside and outside the company.

Shiseido Americas Acquires Giaran, Inc.

Date: Nov 7, 2017
Source: Shiseido Company, Limited

November 7, 2017 – (November 8, Japan Time) – Shiseido Company, Limited today announced its consolidated subsidiary and regional headquarters for Americas, Shiseido Americas Corporation (“Shiseido Americas”), has acquired Giaran, Inc. (“Giaran”), an award winning, data driven company with leading technology in artificial intelligence (AI) platforms, to transform the consumer experience and take personalized beauty to the next level.

Shiseido Establishes a New Factory in Ohtawara City, Tochigi Prefecture

Date: Oct 19, 2017
Source: Shiseido Company, Limited

Shiseido Company, Limited (Shiseido) has decided to acquire a plot of land in Ohtawara City, Tochigi Prefecture with the intent of building a new production site, Shiseido Nasu Factory (tentative name; hereinafter Nasu factory). Shiseido is planning to begin construction of the new factory in the fiscal year 2018 and start its operation in the fiscal year 2019. The new factory will mainly manufacture skincare products.