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IOFT(International Optical Fair Tokyo) 2013 – Asia’s Lea...

IOFT 2013 - Asia's Leading Optical Trade Fair 26th International Optical Fair Tokyo Date: October 9(Wed) - 11(Fri) 2013 Open Hours: 10:00-18:00(10/9,...

Mitsubishi Heavy Industries(MHI), Ltd.

Mitsubishi Heavy Industries, Ltd. – Our Technologies, Your Tom...

In its long journey together with customers, partners, other individuals and societies since its foundation in 1884, Mitsubishi Heavy Industries (MHI) has...

MHI H-2A Rocket

Mitsubishi Heavy Industries, Ltd. (MHI)’s 1st Foreign Launch O...

MHI Receives Order to Launch Telesat's New High Throughput Satellite, Telstar 12 VANTAGE First Order for Launch Services Involving a Commercial Satellite...

YASKAWA Electric Corporation

YASKAWA Electric Corporation – Manufacturer of Servos, Machine...

YASKAWA Electric, since its establishment in 1915, has always supported the leading business of age by transforming itself from "YASKAWA as a motor manufa...

KAWANOE ZOKI Paper Machin

KAWANOE ZOKI CO., LTD. – We produce 80% of toilet paper and ti...

Aiming to become the top tissue machine maker in Asia on the wings of our strength in technology Kawanoe Zoki's tissue machines hold an impressive share ...

Japanese New Generation Rocket "Epsilon-1"

Japanese New Generation Rocket “Epsilon-1” Launched with...

JAXA's Laptop-Controlled Epsilon-1 Rocket Launched Saturday Morning Date: September 14, 2013 Source: redOrbit Following a two-week delay, the Japan A...

Tokyo Night

Las Vegas Sands and MGM Resorts International are scouting sites for...

Sands to MGM Scout Casino Sites in Japan as Tokyo Gets Olympics Date: Sep 8, 2013 8:23 PM PT Source: Bloomberg - By Jacob Adelman & Yuki Yamaguchi La...

2020 Tokyo Olympics

2020 Tokyo Olympics – Prime Minister Shinzo Abe’s plan t...

Tokyo Olympics Win Seen Boosting Infrastructure, Recovery Date: Sep 7, 2013 5:50 PM PT Source: Bloomberg - Yoshiaki Nohara & Satoshi Kawano Tokyo's w...

Shirataki Sake Brewery - Jozen Mizunogotoshi : Junmai-daiginjo

Shirataki Sake Brewery Co,. Ltd. – We have more than 150 years...

Shirataki Sake Brewery is renowned both in Japan and around the world for the quality of our sake. We use only the finest rice and natural mineral water a...

Hanaharu: Moeshu - Sakura Yae Nakano Sister Daiginjo

Hanaharu Shuzou Co., Ltd. – We Brew Sake in Aizuwakamatsu for ...

For 300 years, we have continued to brew sake in Aizu, Fukushima, a region known for its high-quality rice. Along with the region's abundance of pure, cle...

NINKI-ICHI Gold Ninki

Ninki Inc. – We pride in making “Ginjo” sake only

Ninki-ichi Sake is a sake brewery or "Sakagura" that was established by a group of true professionals that have succeeded in the sake industry. They pride...

Discover Sake

Discover Sake: Los Angeles and San Francisco

Discover Sake: Los Angeles and San Francisco Los Angeles: Venue: Olympic Collection Date: Mon Sep 23, 2013 Time: 2PM – 5PM San Francisco: Venue: ...

Frost and Sullivan 2013 South Africa Market Share Leadership Award

Shimadzu Corporation Wins F&S South Africa “Leadership Aw...

Shimadzu Wins F&S South Africa "Leadership Award" Date: April 19 2013 Source: BioSpectrum Bureau Shimadzu wins Frost and Sullivan 2013 South Africa M...

University of Tsukuba - Logo

University of Tsukuba

The University of Tsukuba established in 1973, one of the oldest national universities and one of the most comprehensive research universities in Japan, i...

Shimadzu Corporation: Flat Panel-X Ray

Flat-panel X-ray Sensor that Directly Converts X-rays into Electrica...

Flat-panel X-ray Sensor that Directly Converts X-rays into Electrical Signals - SHIMADZU Corporation Source: The Japan Machinery Federation An x-ray s...

SHIMADZU Corporation: Spectroscopy - IRTracer-100

SHIMADZU Corporation – Manufacturer of Precision Instruments,...

We have strived to contribute to people's health and well-being since our inception in 1875. Shimadzu presently offers a multitude of products, encompa...

Oriental Consultants Global Co., Ltd.

Oriental Consultants Co., Ltd. provides sustainable consulting services to clients in Japan and internationally. The company offers consulting services to...

Toshiba Infrastructure Systems & Solutions Corporation - Logo

Toshiba Infrastructure Systems & Solutions Corporation

Toshiba Infrastructure Systems & Solutions Corporation (TISS) is a core company promoting Toshiba Group’s businesses in social infrastructure. Split off f...

NEDO - logo

New Energy and Industrial Technology Development Organization (NEDO)...

The New Energy and Industrial Technology Development Organization, or NEDO, is Japan's largest public management organization promoting research and devel...

Logo - Fujifilm Holdings Corporation

Fujifilm Holdings Corporation

Fujifilm Holdings Corporation, better known as Fujifilm, is a multinational photography and imaging company headquartered in Tokyo. The company develops, ...

JXTG Holdings, Inc.

JXTG Holdings, Inc. is a holding company which was established through the integration of JX Holdings, Inc. and TonenGeneral Sekiyu K.K.,. JXTG Holdings, ...

AEON Co., Ltd.

AEON Co., Ltd. operates general merchandise stores, supermarkets, and convenience stores throughout Japan. The Company is also engaged in women's and casu...

Japan Post Insurance Co., Ltd.

Japan Post Insurance Co. Ltd. operates life insurance business. The Company offers whole life insurance, education endowment, ordinary endowment, medical ...

SoftBank Group Corp.

SoftBank Group Corp. is a multinational telecommunications and Internet corporation. in Japan and internationally. It has operations in broadband, fixed-l...

Hitachi Ltd. - Logo

Hitachi, Ltd. – Multinational conglomerate company established...

Hitachi, Ltd. is a multinational conglomerate company headquartered in Chiyoda, Tokyo, Japan. Hitachi, Ltd. manufactures, sells, and services information ...

Nippon Telegraph and Telephone (NTT) Corporation

The Nippon Telegraph and Telephone Corporation, commonly known as NTT, is a telecommunications company headquartered in Tokyo. NTT provides fixed and mobi...

Nissan Motor Company - Logo

Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the co...

Japan Post Holdings Co., Ltd.

Japan Post Holdings Co., Ltd. is a Japanese state-owned conglomerate headquartered in Kasumigaseki, Chiyoda, Tokyo. The company operates through Postal an...

Honda Motor Co., Ltd. - Logo

Honda Motor Co., Ltd.

Honda Motor Co., Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles,...

Toyota Motor - Logo

Toyota Motor Corporation

Toyota Motor Corporation founded in 1933, is a multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. Toyota Motor Corporation desig...

Biotech

Inovation Salon: Growing Biotech Ties Between The Bay Area and Japan...

Inovation Salon: Growing Biotech Ties Between The Bay Area and Japan Venue: UCSF Mission Bay Genentech Hall Date: Wednesday, September 25, 2013 Time: 6...

Kawamura Sangyo Co., Ltd.

Kawamura Sangyo Co. Ltd., – Slitting Services for Medical, Aut...

Kawamura Sangyo's Mission Kawamura Sangyo Co., Ltd., with its main business of insulators, electronic materials, micromachining and international trading...

Posts / Recent blog posts

Subaru’s new Safety Systems “EyeSight” Can Recognize Brake Lights and Red Signals

| Reports, Vehicles & Transportation | 10/02/2013

Subaru Safety Systems

Fuji Heavy Industries Reveals the Next Generation “EyeSight”
– All-New Stereo Camera Recognition Technology and Added Steering Assist Control for Better Safety and Further Reduced Driver’s Workload –

Date: October 2, 2013
Source: Fuji Heavy Industries Ltd.

Tokyo, October 2, 2013 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has developed its next generation “EyeSight” advanced driving assist system to enhance safety performance and further reduce burden on the driver. FHI has fully revamped the stereo camera system from current version of EyeSight for significantly improved recognition accuracy and added steering assist control features.

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Yaskawa Develops an Ankle-Assist Walking Device for Those with Walking Impediments Caused by Stroke and Other Factors

| Fukuoka News, Kyushu News, News, Science and Technology News, Sports and Health News | 09/26/2013

YASKAWA Electric Corporation: Ankle-Assist Walking Device

Yaskawa Develops an Ankle-Assist Walking Device for Those with Walking Impediments Caused by Stroke and Other Factors
Date: September 9, 2013
Source: YASKAWA Electric Corporation

In a collaborative research effort with Shibaura Institute of Technology, Hiroshima University and Space Bio-Laboratories, Yaskawa Electric Corporation (Junji Tsuda, Representative Director, Chairman and President) has recently developed an ankle-assist walking device. Use of this device is expected to improve gait and restore the walking abilities of those with walking impediments caused by stroke and other factors. With the aim of making this device more useful and promoting its spread, Yaskawa will continue its clinical research efforts, collecting evidence (clinical results) showing its therapeutic value and continuing in its efforts to improve the device. Plans are to release the device to market in 2015.

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Japanese Researchers Discover Compound Effective in Treating Eczema

| Awards and Honors, Reports | 09/19/2013

Assoc. Prof. Kabashima(Left), Postdoc fellow Otsuka(Right)

Possible new therapeutic strategy to regulate atopic dermatitis via upregulating filaggrin expression
Date: September 17, 2013
Source: Kyoto University

Associate Professor Kenji Kabashima (Department dermatology, Graduate School of Medicine), and Postdoctoral fellow Atsushi Otsuka (Innovation Center for Immunregulation Technology and Therapeutics :AK project) found the compound to regulate atopic dermatitis via upregulating filaggrin expression.

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Japanese Luxury Cruise Train “Seven Stars” Makes First Appearance

| Transportation News, Travel and Tourism News | 09/13/2013

Seven Stars

Kyushu Railway unveils luxury sightseeing train
Date: Sep. 13, 2013
Source: NHK WORLD

A railway operator in Kyushu, southwestern Japan, has unveiled a luxury sightseeing train that will debut next month.

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DIGITAL CONTENT EXPO 2013 in TOKYO Oct 24-26

| Events, Tokyo Events & Expo | 09/10/2013

DIGITAL CONTENT EXPO 2013 Tokyo

DIGITAL CONTENT EXPO 2013
Date : October 24(Thu) – 26(Sat), 2013
Time : 10:00am – 17:00pm
Venue : National Museum of Emerging Science and Innovation
Location : 2-3-6 Aomi, Koto-ku, Tokyo, Japan
Website : www.dcexpo.jp/?lang=en

Outline
Digital content has flourished alongside advancements in computer technology. In addition to furthering progress in the game and anime industries, advances in digital content have provided new avenues for artistic expression and given birth to new culture. Furthermore, related technologies such as computer graphics and virtual technology have not just helped to further the growth of the digital content industry, but have also been utilized in a wide-range of fields such as medicine and biotech.

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OMOTENASHI – Japanese Hospitality

| Japanese Culture & Traditional, Reports | 09/10/2013

Omotenashi - Japanese Hospitality

Omotenashi – The Heart of Japanese Hospitality
By Muneyuki Joraku

I think it’s about creating a non-dominant relationship between a person who’s offering the service and a person who is receiving it. It could be the CEO of a big company, a famous star or an ordinary housewife, but there’s only one simple relationship between host and guest. An example of the best Omotenashi is when the host anticipates the needs of the guest in advance and offers a pleasant service that guests don’t expect. They should not wait for instructions from their guests, as guests who make their requests directly are considered unsophisticated in Japan.

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TV Commercial: NTT DoCoMo Touch Wood SH-08C “XYLOPHONE (PLAY WOOD)”

| Cool Advertisements, Reports | 09/04/2013

TV Commercial: NTT DoCoMo Touch Wood SH-08C "XYLOPHONE (PLAY WOOD)"

Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone
Anatomy of a winner takes us through the key decisions that took a piece of work from good to great–and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes. Here, creative director Morihiro Harano breaks down his process.
Source: Teressa Iezzi

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TV Commercial: Honda “Hands”

| Cool Advertisements, Reports | 09/04/2013

Honda "Hands"

Honda: W+K’s captivating new spot puts the brand’s 65-year history in a single engineer’s hands
Source: Sam Thielman

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden + Kennedy in London makes the part of me that refuses to age very, very happy.

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Award of Honor Gala 2013 – Japan Society of Northern California

| Events, Science and Technology Events & Expo | 08/25/2013

Award of Honor Gala 2013 – Japan Society of Northern California
Venue: The Westin St. Francis in Union Square
Location: 335 Powell St., San Francisco, CA 94102 USA
Date: Saturday, November 16, 2013
VIP Reception: 5:30 PM
General Reception: 6:00 PM
Dinner Program: 7:15 PM
Organizer: Japan Society of Northern California

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Fuji Heavy Industries, Ltd. – Yasuyuki Yoshinaga

| Key Persons Reports, Reports | 08/08/2013

Fuji Heavy Industries: Yasuyuki Yoshinaga

Fuji Heavy Industries, Ltd.
President Yasuyuki Yoshinaga
Source: Japan International Broadcasting Inc.

Fuji Heavy Industries, known for its Subaru line of cars, approaches the production of autos without preconceptions. Its global market share may be only one percent, but many of its customers are so enthusiastic that they’re called “Subarists.” Recently, the brand’s popularity has been increasing, especially in the United States. Sales continued to rise even after the global financial crisis of 2008. The company is expecting record high sales and profits in the fiscal year ending March 31, 2013.

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JAPAN JEWELLERY FAIR (JJF) 2013, August 27-29 in Tokyo

| Fashion and Apparel Events & Expo, Tokyo Events & Expo | 08/03/2013

JAPAN JEWELLERY FAIR 2013 (JJF 2013)
Date: 27-29 August 2013 10:00-18:00
Venue: Tokyo Big Sight Exhibition Center
Organization: UBM Japan Co Ltd, Japan Jewellery Association
Supporters:
Ministry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Gold Metal Association, Japan Watch Importers Association, All Japan Watch Retailers Association, Japan Jewellery Designers Association, The Japan Direct Marketing Association

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World’s 5 Hottest Stock Markets – No.1 Japan: +34%

| Business & Economy | 07/17/2013

Tokyo Stock Exchange Building

World’s 5 Hottest Stock Markets
Date: April 28 2013
Source: CNNMoney

  1. Japan: +34%
  2. United Arab Emirates: +28%
  3. Argentina: +27%
  4. Kuwait: +23%
  5. Philippines: +20%

Japan’s stock market has been surging since November thanks to new stimulus measures that are expected to pull Japan out of the deflationary spiral it’s been in for nearly two decades.

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Can Green Tea Prevent Against Alzheimer’s Disease?

| Foods and Drinks Reports, Reports | 07/02/2013

Iced Green Tea

Green Tea May Prevent Alzheimer’s Disease, Say Four New Studies
Date: June 30, 2013
Source: Melanie Haiken

Could something as simple as drinking green tea protect you from developing Alzheimer’s? A host of new studies have looked at various aspects of how green tea affects the brain, and concluded yes.

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Amino Up Chemical’s AHCC will reduce side effects of chemotherapy and improve Breast Cancer Patients’ Quality of Life

| Products & Services | 07/02/2013

AMINO UP CHEMICAL: AHCC

Amino Up Chemical’s AHCC on Breast Cancer Chemotherapy Is Reported by The University of Tokyo
Date: February 05, 2013

AHCC will reduce side effects of chemotherapy and improve Breast Cancer Patients’ Quality of Life

The research group of Satoru Iwase, MD., PhD. (Department of Palliative Medicine, The University of Tokyo Hospital) reports effects of AHCC, a food material manufactured by Amino Up Chemical, on breast cancer chemotherapy at ASPEN’s Clinical Nutrition Week 2013 (Phoenix, AZ) on February 9-12, 2013.

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Mitsubishi Heavy Industries Begins Construction of Next Generation Cruise Ships with Leading-edge Technologies

| Manufacturing and Production | 07/01/2013

MHI: AIDA Cruise Ship

MHI Begins Construction of New Generation AIDA Cruise Ships with Leading-edge Environmental Technologies
Date: June 30 2013
Source: Mitsubishi Heavy Industries, Ltd.

Tokyo, June 30, 2013 – Today Mitsubishi Heavy Industries, Ltd. (MHI) began construction at its Nagasaki Shipyard & Machinery Works of the first of two new generation cruise ships for AIDA Cruises, the German cruise company part of Costa Group, Europe’s largest cruise company member of Carnival Corporation & plc.

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Japanese Company(MODEC) Has Developed Ocean Power Generation System in World First

| Energy News | 06/30/2013

MODEC SKWID

Floating wind and current hybrid power generation system
Date: 1 Jul 2013
Source: IDTechEx

Japanese company Mitsui Ocean Development & Engineering Company (MODEC), has developed the SKWID, a floating wind and current hybrid power generation system capable of converting two inexhaustible ocean energy sources into abundant power.

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By succeeding and evolving “Faceted Pearl” which was created employing diamond-polishing techniques, a new global market has been cultivated

| Products & Services | 06/21/2013

Komatsu Cutting Factory: Hana Pearl (Faceted Pearl)

By succeeding and evolving “Faceted Pearl” which was created employing diamond-polishing techniques, a new global market has been cultivated
Source: The Japan Machinery Federation

Defying commonsense that pearls should be in perfect spherical by carving them, thus producing unconventional luster
Hana Shinju (Faceted Pearl), which was created by carving pearls for the first time in the world, has shine and texture completely different from those of original pearls.

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HYPER JAPAN 2013 July 26-28 Earls Court, London

| Events, JPOP and Culture Events & Expo | 06/16/2013

JPOPHYPER JAPAN 2012

HYPER JAPAN 2013 July 26-28 Earls Court, London
HYPER JAPAN 2013 will be a celebration of Japan’s traditional heritage as well as its vibrant pop culture. Immerse yourself for a day or two and soak up the atmosphere of this fascinating culture.

Venue: Earls Court Two, Earls Court, London SW5 9TA (MAP)
Web: www.hyperjapan.co.uk
Date: 26-28 July 2013
Time: Fri: 2pm-8pm, Sat: 9:30am-8pm, Sun: 9:30am-6pm

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The Growth Strategy of Abenomics: An Inside View of the Third Arrow

| Economy & Markets News, News | 06/16/2013

Japanese PM Abe Shinzo

The Growth Strategy of Abenomics: An Inside View of the Third Arrow
Event Date: Friday, June 28, 2013
Time: 8:00AM – 10:00AM

Prime Minister Abe’s three arrows of Abenomics—bold monetary policy; flexible fiscal policy; and a growth strategy—have attracted much attention from all over the world.

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Do you know the birthplace of Wasabi?

| Foods and Drinks Reports, Reports, Shizuoka Reports | 06/10/2013

Wasabi Farm: Yuma Mochizuki

Wasabi: A Visit to Its Birthplace in Shizuoka!
Source: Shizuoka Tourism

The other day I received a phone call from my good friend Dominique Corby, the Chef/Manager of Michelin-starred 6eme Sens in Tokyo.
He told me that the French/German ARTE TV Channel was coming to Shizuoka City on September 12th~13th to make a long report on green tea (Shizuoka produces 45% of all green tea in Japan), wasabi (Shizuoka produces 80% of all wasabi in Japan) and the fishing industry in our Prefecture (they will visit the Fishing Harbour of Yaizu City)!

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Urushi – Japanese Lacquer in modern Design

| Products & Services | 06/07/2013

Stone Implement Bowl by Takeshi Igawa

Urushi – Japanese Lacquer in modern Design
Source: Susanne Fritz

An important component of the Japanese art of lacquerwork is the special technique known as “urushi”, which uses many layers of wafer-thin, semi-transparent lacquer to create a surface of almost mystical radiance and sensual depth.

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Japan’s 310 mph (500 km/h) maglev trains to begin testing in fall

| Reports, Vehicles & Transportation | 06/06/2013

Japan Maglev

Japan tests 310mph bullet train
Japan’s “floating” trains of the future, designed to travel at speeds of 311mph, have undergone their first test tracks.

Source: Telegraph – By Danielle Demetriou, Tokyo
1:08PM BST 04 Jun 2013

The new generation L0 Series trains, which employ the latest magnetic levitation technology instead of conventional wheels, will begin commercial services in 2027.

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Masahiro Nakayama – Central Japan Railway Company

| Key Persons Reports, Reports | 06/05/2013

Masahiro Nakayama - Central Japan Railway Company

Central Japan Railway Co (JR Central)
Masahiro Nakayama, General Manager, International Dept
Date: May, 27, 2013
Source: JAPANTODAY – By Chris Betros

One of Japan’s best-known icons would have to be its bullet trains or shinkansen which are a marvel of technological achievement. Central Japan Railway Co, better known as JR Tokai or JR Central, operates the Tokaido Shinkansen. Its high-speed rail technology is in demand overseas.

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Toyota Tsusho, Carrefour to form joint retail venture in Africa

| Manufacturing and Production | 06/03/2013

Toyota Tsusho Corp

Toyota Tsusho, Carrefour to form joint retail venture in Africa
Date: 5/30/2013
Source: Kyodo

NAGOYA – Trading house Toyota Tsusho Corp. and French supermarket operator Carrefour SA have announced they will set up a joint retail venture in Africa.

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Japanese sake and green tea are rapidly growing in the markets of the world

| Foods and Drinks Reports, Reports | 06/02/2013

Japanese Sake and Tea

Japanese sake and green tea are rapidly growing in the markets of the world
Source: JETRO Japanese Food Exports

Exports of some Japanese foodstuffs are increasing
In Japanese food industry, exports of certain commodities have increased conspicuously. Chief among these are Japanese rice wine (refined sake) and green tea. Chief among these are Japanese rice wine (refined sake) and green tea.

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JETRO will exhibit at the Summer Fancy Food Show 2013 on June 30, 2013

| Foods and Drinks Events & Expo | 05/24/2013

Summer Fancy Food Show

JETRO will exhibit at the Summer Fancy Food Show 2013 on June 30, 2013
The Japan External Trade Organization (JETRO) will present the Japan Pavilion at the Summer Fancy Food Show 2013 in New York City from June 30 – July 2. We will feature respective vendors from Japan with their prideful high quality products and regional specialties. Products on display range from Yuzu products, green teas, artisanal pure sesame oils, Mentai caviar and more. They were meticulously chosen for their quality, rarity and health conscious products, some of which are making their international debut.

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Japan the Model – By PAUL KRUGMAN

| Business & Economy | 05/23/2013

Paul Krugman

Japan the Model
Date: May 23, 2013
Source: The New York Times, By PAUL KRUGMAN

A generation ago, Japan was widely admired — and feared — as an economic paragon. Business best sellers put samurai warriors on their covers, promising to teach you the secrets of Japanese management; thrillers by the likes of Michael Crichton portrayed Japanese corporations as unstoppable juggernauts rapidly consolidating their domination of world markets.

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Japan Most Favored Nation in Poll Showing Abe Optimism

| Business & Economy | 05/18/2013

Japenese Prime: Minister Abe Shinzo

Japan Most Favored Nation in Poll Showing Abe Optimism
Source: BLOOMBERG
By Shamim Adam – May 17, 2013 1:16 AM PT

Investors are more confident in a Japanese leader than any time since at least September 2010, with optimism about Prime Minister Shinzo Abe’s policies exceeding that for counterparts in the U.S., Europe and China.

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H-3 rocket to be developed in fiscal 2020

| Kagoshima News, News, Science and Technology News | 05/18/2013

H3 Rocket

H-3 rocket to be developed
Date:May 18, 2013
Source: The Yomiuri Shimbun

Japanese government panel on space policy tentatively agreed on Friday to start developing a large, next-generation rocket next fiscal year, aiming to shift the design and development of the new device to private companies to reduce costs.

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Amazing Magnesium Violin and Aluminum Cello! They are made with the same technique employed to make nose sections for Shinkansen bullet trains

| Products & Services, Reports | 05/12/2013

Aluminum Cello

Amazing Magnesium Violin and Aluminum Cello! They are made with the same technique employed to make nose sections for Shinkansen bullet trains
Source: Web Japan

Yamashita Kogyosho is responsible for manufacturing the nose sections of Japan’s Shinkansen bullet trains (the “faces” of the trains). These streamlined noses are produced by craftsmen hammering aluminum sheets using a technique called “Uchidashi Bankin.” With this time-honored technique they create delicately curved surfaces by hammering carefully selected areas of the sheets very precisely by hand, carefully controlling the strength of each blow.

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ADFEST 2013 Winners: Film Craft Lotus Bronze “Omamory”

| Cool Advertisements, Reports | 05/11/2013

ADFEST 2013 Winners "Omamory"

ADFEST 2013 Winers: Film Craft Lotus Bronse “Omamory”
Released: April 2013
Source: ADFEST

This is TV commercial of Norton Internet Security. It was created two years ago and it wins “Film Craft Lotus Bronze” of ADFEST 2013. If you don’t understand Japanese language, you can customize the captions to your home language.

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By developing unique spun yarns and knit products, the company became a global luxury brand.

| Products & Services | 05/09/2013

Sato Seni Co., Ltd.

By developing unique spun yarns and knit products, the company became a global luxury brand.
Source: The Japan Machinery Federation

Summary
Mr. Sato assumed the position of fourth president in 2000 and started research and development of special fiber. He succeeded in reducing the thickness of a mohair fiber made of Angola-goat hair to 1/2 of the conventional limit and in spinning a 52m thread from 1g of the material. High skill was required to produce knit yarn made of 100% mohair because mohair was too slippery to spin but by modifying his old spinning machines, he produced mohair fiber that kept the delicate soft feeling of original material. This fine mohair fiber was used for a Nina Ricci cardigan, which First Lady Michelle Obama wore at the inauguration ceremony of President Obama, and attracted people’s attention. This company spins fibers, manufactures knit products and apparel and performs all the processes from development of fiber to manufacturing of products for itself. The company continuously exhibited its products at the world’s largest exhibition for knit materials in Italy and became one of the top brands in Europe and the U.S.

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